CASIO INTRODUCES MOFLIN, THE EMOTIONALLY RESPONSIVE SMART COMPANION THAT LEARNS AND EVOLVES WITH YOU Over 4 Million Unique Emotional Possibilities Enabled by Proprietary Emotional AI
2025年09月18日

Dover, NJ (September 17, 2025) – Casio America, Inc. is excited to introduce 
Moflin to the US market, a revolutionary smart companion that builds a one-of-a-kind 
emotional bond with their owner. This palm-sized smart companion features a 
customized AI, designed to express Moflin’s emotions in real time, creating authentic 
and evolving interactions.  

As interest in mental wellness and emotional support technologies continues to rise 
across the U.S., Moflin offers a breakthrough in emotionally intelligent devices. The 
global AI-powered emotion analytics platform market size was valued at USD $7.52 
billion in 2024. The market is projected to grow from $8.77 billion USD in 2025 to 
$28.10 billion USD by 2032, exhibiting a CAGR of 18.1% during the forecast period.1 
Moflin represents a timely and innovative solution – one that is designed to provide 
companionship, comfort, and connection through daily interaction. 

Moflin first gained global attention in Japan through a viral crowdfunding campaign 
run by a startup company to which CASIO had provided technology and 
development licenses, surpassing its goal by over 3,000%. Building on that early 
success, CASIO decided to bring the technology to market. Following a successful 
overseas launch last November and strong consumer feedback, Moflin is set to 
make its official U.S. debut.  

Moflin is more than a robot – they’re a tech-powered companion. With the ability to 
recognize voices, respond to touch, and adapt to individual users over time, thanks 
to Moflin’s sophisticated AI, Moflin’s behavior and emotional responses evolve based
on how it’s treated. With over 4 million possible emotional configurations, Moflin’s 
personality is completely unique to each owner, making no two Moflins alike.

Over approximately 50 days of interaction, Moflin’s responses evolve from small 
squeaks to more distinct, expressive and heartwarming sounds, reflecting its 
development and maturation into a comforting and emotionally reactive companion. 
The more interaction an owner shows to their Moflin, the more Moflin's emotions will 
develop, gradually shaping their personality. Its plush design, compact size, and 
calming presence make it an ideal companion for anyone seeking emotional comfort 
in their daily lives. 

Through the MofLife mobile app, available for both iOS and Android, users can 
visualize their Moflin’s emotional state, monitor behavioural trends, and gain insight 
into how their daily interactions are shaping its personality. 

Key Specifications Include: 
Moflin 
• Size: Approx. 5.1” (W) x 3.5” (H) x 7.1” (D) 
• Weight: Approx. 9.2 oz 
• Battery: Built-in lithium-ion (3.7V, 1200mAh) 
• Battery Life: Approx. 5 hours (varies with temperature) 
• Charging Time: Approx. 3.5 hours (Varies with temperature) 
• Included Accessories: Moflin Charing Bed, AC adapter, startup guide, 
warranty 
MofLife App 
• Compatibility: iPhone (iOS 15+) / Android (8.0+) 

Starting October 1, 2025, Moflin ($429) will be available exclusively online at 
www.casio.com/us/moflin, with the MofLife mobile app available for download for iOS 
and Android users via the App Store and Google Play. For more information, visit the 
brand website, and follow along on social at CASIO Moflin US IG, CASIO Moflin US 
TikTok, CASIO Moflin US YouTube.

*¹ Source: Fortune Business Insights – “AI-powered Emotion Analytics Platform Market” 

About Moflin 

Moflin is a revolutionary smart companion developed by CASIO, designed to bring emotional comfort and 
companionship through advanced emotional recognition technology. Compact, fluffy, and irresistibly cute, Moflin 
forms a unique emotional bond with their owner by learning from daily interactions. Powered by proprietary 
Emotional AI, Moflin can develop one of over 4 million unique emotional profiles, offering a truly personal 
experience. Whether you're looking for a gentle source of emotional support or a lovable, tech-driven companion, 
Moflin is always by your side, for your heart. For more information, visit www.casio.com/moflin 
About Casio America, Inc.  

Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the 
world’s leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, 
Casio America, Inc. markets calculators, keyboards, disc title and label printers, watches, and other consumer 
electronic products. Casio has strived to realize its corporate creed of “creativity and contribution" through the 
introduction of innovative and imaginative products. For more information, visit www.casio.com/us/